Midterm

1.) I used kerning in my logo, there is a spacing between each of the letters. Tracking is also used, each word is spread out.

2.) I chose the font style condiment and I chose the color purple, both a dark and a lighter purple. I chose these colors because I like how it puts the logo together and I can picture it on your website.

3.) I used emphasis, the square in the background stands out, especially when the border gets thicker and darker.

4.) My document will be print ready once I, create a file with a bleed, remove unused colors, name layers clearly if UV varnish/coating, package the file and check colors, images and image sizes.

5.) Differences between photoshop and adobe illustrator are, photoshop is based on pixels while illustrator works using vecotrs, Photoshop gives you a hard time creating a logo, while illustrator does not.